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Communications 101: Make it Make Sense

There are as many explanations of the Affordable Care Act these days as there are types of eggs in a natural foods store. While I am thrilled to see so many people working to spread the word, often the information varies depending on who is producing the content. And sometimes not all information out there is very user-friendly.

There is one simple solution that I think would immediately make most ACA content easier to read: replace the word "Exchange" with the word "Marketplace."

The reason is this.

What comes to mind when you hear the term “Exchange”? I think of stock markets or trading beads in the Trobriand Islands. Unfortunately, neither of these are close to what the new health insurance option will look like. So it's understandable when people are confused after hearing about the new "Exchange" that is starting in October.

Now try the word “Marketplace.” What images does this word bring to mind? Are farmer's markets, grocery stores, or craft fairs high on your list? NOW you're getting closer to what the new health insurance Exchange - ahem, Marketplace - will be like.

So read on to this infographic, but keep in mind that what we're actually talking about is a consumer-friendly, easy-to-use marketplace where you can shop for health insurance. 

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