2010 Healthy Kids Campaign

This is an initiative to take a step in New Mexico to prevent childhood obesity by establishing an excise tax on sugar-sweetened beverages (SSBs). This initiative is based upon collaboration between the New Mexico Healthier Weight Council and Health Action New Mexico.

• Healthier Weight Council of New Mexico
• Yale Rudd Center for Food Policy and Obesity
• Bubbling Over: Soda Consumption and Its Link to Obesity in California
• Beverage Industry Douses Tax on Soft Drinks
• Is Soda the New Tobacco?